Smart content starts before the first draft.

Apply editorial thinking to your content strategy—ground your message in data, structure, and what matters most to your audience.

A strategy that helps you plan, publish, and prove what’s working.

How I work

Audit

I start by taking a close look at what you’ve published and how it performed so we can surface what’s working, what’s missing, and what’s ready to be left behind.

Strategy

I help you define your audience, core content pillars, and platform priorities, then build a roadmap to help your team publish with intention.

Execution

I deliver the practical pieces you’ll need to carry the work forward: An editorial calendar, content ideas, and simple ways to track what matters.

Who I work with

People building businesses around content

You’ve been doing the work: Sharing consistently, building trust, putting your ideas out there. I help bring clarity to that momentum, so your content has structure, your message lands, and your growth feels more intentional, less reactive.

Small teams that publish often, and need structure

You’re publishing regularly, but you’re moving fast, and strategy tends to fall to the bottom of the list. I help teams pause long enough to answer the big questions: What’s working? What’s the goal? What’s worth investing in? Then I build the frameworks and reporting flows to help you move forward with purpose.

Editorial thinking, built in

I think like an editor, asking: What’s worth saying, how best to say it, and how to serve the audience at every step.

It’s about content that makes sense, builds trust, and reflects something deeper.

Story drives community

When your story is clear and consistent, it builds trust that keeps people coming back and engaging deeply.

Insights support creative

Smart content is informed. Data is a tool for refinement and making sure your creative work lands with the right audience.

Audience first

The best content is built with your people in mind — what they care about, how they engage, and where they show up.

Project Highlights

  • LTX Cafecito Newsletter

    Repositioned a transactional email list into a weekly content engine focused on cultural storytelling and community.

  • Editorial-to-Social Strategy

    Led the social rollout for The ZORA Canon, transforming a static editorial package into an interactive Instagram campaign grounded in cultural history and community storytelling.

  • Medium Discovery Digest

    Created and led a daily content series that helped Medium readers discover new stories while giving writers increased visibility through the platform’s official channels.

  • Vertical Video Distribution Strategy

    Turned years of archived LTX footage into a vertical-first content strategy for Instagram, extending the life of key conversations and building steady engagement between events.

  • A Digital Memorial

    Led a cross-platform social tribute for Trans Day of Remembrance, transforming editorial content into a multi-format memorial honoring Black trans women.